Day 2 keynote: Rob Lippincott, PBS

“The Role of Media in Engagement & Scholarship”

By Rob Lippincott, PBS Senior Vice President for Education

Librarians are committed to similar ideals of PBS.

“[We must] consider new ways to build a great network of knowledge…”

Lyndon Johnson, when signing the 1967 authorization for the Corporation for Public Broadcasting.

PBS provides trusted content

• A pipeline of nationally and locally produced high-quality content
• Designed to educate and inspire
• Reaches 99% of the US population through 256 members stations in every state
• Localized innovation: oon the air, online, in the community
• Closing the achievement gap wherever students are learning
• Devoted to children, democracy, and culture: helping all Americans make better lives for themselves and their children
• Discover more, experience more, and be more
• PBS is more trusted than even the courts of law (Opionon Research omnibus survey, Marc 2011)
• People believe that PBS helps students improve their reading and math skills

TV is not just about television anymore — there’s the web

• “TV show is just the executive summary.” (Frontline producer)
• Over 11.84M unique visitors to PBS.org
• #1 kids video site
• over 10.7M unique visitors in Feb. 2011)
• Over 100M video streams
• Adapting to mobile platforms, not just PCs, for classroom learning
• Creating new classroom platforms–interactive whiteboards

The Ready to Learn Case Study

• Raising Readers–every child in america is ready to read
• Online, in person materials, and TV content
• Hands on activities in local communities
• Outscored kids who didn’t receive this content
• Content
• 4 New Award winning TV series and full show websites
• More of 2 long-running TV series with new websites
• 70 online literact games
• 350 library corners nationwide
• PBS Kids Island–aggregates games from across the kids website
• Register & win tickets
• Progress tracker for parents
• Beyond outreach w/ 360 community engagement
• Involvement with state leaders
• Billboards and literacy vans
• Sports partnerships
• Library corners (rugs, books, and banners)
• Grocery game
• Professional development for Early Educators
• Pre-K showroom
• Support group of participants
• Results from 2005-10
• 7.5 more letters learned after 10week pre-school classroom intervention
• 31% gain in tested vocabulary after 2 weeks using Marhta Speaks Dog Party app
• 46% higher standardized test scores after watching episode of SuperWhy! TV show
• 139% gain in word decoding after 1 week summer reading camp
• 1.5 million accounts on PBS Kids Island
• Next 5 years: goal of an educational ecosystem
• Trans-media content
• Immersive world
• Original content
• Outreach
• How to track progress across multiple media
• Partnerships
• Chicago Public Schools / Virtual Pre-K and K Programs
• Boston University School of Ed
• Collaborative for Building After-School Systems
• National Summer Learning Association
• Local Public Stations (often in collaboration with local libraries)
• Focus on 21st century skills
• Initiative and self-direction
• Creativity innovation
• Media literacy

PBS LearningMedia: Next generation digital content platform for Public Service Media

• Goals
• Re-imagine classroom learning
• Transform teaching
• and creatively engage students
• Combine the best of public media connected to common core standards
• All free!
• Website connects to different media that can be used in the classroom, filtered by grade level
• Digital leraning objects
• Researched, designed, and aligned around results
• Not a product: a movement
• We’ve solved the “getting to it problem” but not “the it you want to get to”
• Content from across public media (including , PBS, LoC, and National Archives)
• 72 members (179 stations) in 34 states participating
• Same core collection with “local add-ons”
• Requirements by teachers
• Introduces an reinforces an explicit learning objective or concept
• Connects students with the learning experience
• Invites students to be active learners
• Adapts to deliver optimal technology integration with the classroom
• Differentiates instruction to meet individual student needs
• Evaluates student comprehension

We need to undersand new scholarship

• Pedagogy
• How do children learn to read
• Can we inspire then to read to learn
• Can te teach critical thinking
• How do we help students experience deep inquiry
• Media — what’s an effective digital elarning object and how do we make them smarter

Thanks to libraries for their support and looking forward to collaboration!

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