IDS Project Workflow Toolkit

Day 2 keynote: Rob Lippincott, PBS

Tim Bowersox — Wed, 03 Aug 2011 13:52:14 +0000

“The Role of Media in Engagement & Scholarship”

By Rob Lippincott, PBS Senior Vice President for Education

Librarians are committed to similar ideals of PBS.

“[We must] consider new ways to build a great network of knowledge…”

Lyndon Johnson, when signing the 1967 authorization for the Corporation for Public Broadcasting.

PBS provides trusted content

A pipeline of nationally and locally produced high-quality content

Designed to educate and inspire
Reaches 99% of the US population through 256 members stations in every state
Localized innovation: oon the air, online, in the community

Closing the achievement gap wherever students are learning
Devoted to children, democracy, and culture: helping all Americans make better lives for themselves and their children
Discover more, experience more, and be more
PBS is more trusted than even the courts of law (Opionon Research omnibus survey, Marc 2011)

People believe that PBS helps students improve their reading and math skills

TV is not just about television anymore — there’s the web

“TV show is just the executive summary.” (Frontline producer)
Over 11.84M unique visitors to PBS.org
#1 kids video site

over 10.7M unique visitors in Feb. 2011)
Over 100M video streams

Adapting to mobile platforms, not just PCs, for classroom learning
Creating new classroom platforms–interactive whiteboards

The Ready to Learn Case Study

Raising Readers–every child in america is ready to read

Online, in person materials, and TV content
Hands on activities in local communities
Outscored kids who didn’t receive this content

Content

4 New Award winning TV series and full show websites
More of 2 long-running TV series with new websites
70 online literact games
350 library corners nationwide

PBS Kids Island–aggregates games from across the kids website

Register & win tickets
Progress tracker for parents

Beyond outreach w/ 360 community engagement

Involvement with state leaders
Billboards and literacy vans
Sports partnerships
Library corners (rugs, books, and banners)
Grocery game

Professional development for Early Educators

Pre-K showroom
Support group of participants

Results from 2005-10

7.5 more letters learned after 10week pre-school classroom intervention
31% gain in tested vocabulary after 2 weeks using Marhta Speaks Dog Party app
46% higher standardized test scores after watching episode of SuperWhy! TV show
139% gain in word decoding after 1 week summer reading camp
1.5 million accounts on PBS Kids Island

Next 5 years: goal of an educational ecosystem

Trans-media content
Immersive world
Original content
Outreach
How to track progress across multiple media

Partnerships

Chicago Public Schools / Virtual Pre-K and K Programs
Boston University School of Ed
Collaborative for Building After-School Systems
National Summer Learning Association
Local Public Stations (often in collaboration with local libraries)

Focus on 21st century skills

Initiative and self-direction
Creativity innovation
Media literacy

PBS LearningMedia: Next generation digital content platform for Public Service Media

Goals

Re-imagine classroom learning
Transform teaching
and creatively engage students
Combine the best of public media connected to common core standards
All free!

Website connects to different media that can be used in the classroom, filtered by grade level

Digital leraning objects
Researched, designed, and aligned around results

Not a product: a movement
We’ve solved the “getting to it problem” but not “the it you want to get to”

Content from across public media (including , PBS, LoC, and National Archives)
72 members (179 stations) in 34 states participating
Same core collection with “local add-ons”

Requirements by teachers

Introduces an reinforces an explicit learning objective or concept
Connects students with the learning experience
Invites students to be active learners
Adapts to deliver optimal technology integration with the classroom
Differentiates instruction to meet individual student needs
Evaluates student comprehension

We need to undersand new scholarship

Pedagogy

How do children learn to read
Can we inspire then to read to learn
Can te teach critical thinking
How do we help students experience deep inquiry

Media — what’s an effective digital elarning object and how do we make them smarter

Thanks to libraries for their support and looking forward to collaboration!